YouTuber MrBeast has filed a trademark application for what appears to be a banking app, according to filing data.
According to the application, filed on October 13 and seen by Newsweek, the social media star has filed a trademark for “MrBeast Financial”—a banking services mobile app that provides cryptocurrency, investment banking and other services including a potential credit card.
It has not yet been approved and there is little information about the full details of the venture.
Newsweek reached out to representatives for MrBeast and his legal team as well as the United States Patent and Trademark Office (USPTO) to comment on this story outside of normal business hours.
Why It Matters
MrBeast, whose real name is Jimmy Donaldson, is the most popular YouTuber in the world, with 446 million subscribers on the platform as at the time of writing.
The 27 year old regularly posts videos of him and others taking part in stunts—including being punched by former professional boxer Mike Tyson—and he also participates in charitable acts including distributing clean drinking water to people in poverty.
What To Know
According to the application filed with USPTO, the trademark is for “downloadable software in the nature of a mobile application for banking services, short-term cash advances, providing cryptocurrency exchange services, providing investment banking services and investment management services, providing consumer lending services and insurance services, providing financial advisory and consultancy services, providing financial planning services, and providing financial wellness education services.”
Online banking services are listed as: “Cash advance services; Financial services, namely, microfinance lending services; Investment advisory services; Banking services; Issuing credit cards; Issuing of debit cards; Electronic credit card transaction processing; Electronic debit card transaction processing; Cryptocurrency payment processing; Financial exchange of cryptocurrency via decentralized exchanges (DEXs); Financial exchange of cryptocurrency; Investment banking services; Investment management; Provision and financial administration of a debit card savings program; Providing information in the field of personal finance; Providing information in the field of finance via a website; Providing information in the field of personal finance for consumer finance, banking, small business finance and alternative finance; Financial data analysis.”
The trademark application is owned by Beast Holdings LLC and no other information about its purpose exists in the public domain.
It comes after Business Insider reported in March that a company owned by MrBeast was exploring the idea of building a financial services company that would offer loans, credit cards and banking services, as well as financial literacy content. The report was based on a leaked investor pitch deck which Newsweek was unable to verify.
This is not the first time MrBeast has ventured outside of social media. The creator has also launched multiple business ventures, including the virtual fast food chain Beast Burgers, the chocolate brand Feastables and Lunchly, a “healthier” alternative to Lunchables.
What People Are Saying
Speaking to Newsweek, Lee McKnight, Associate Professor in the School of Information Studies at Syracuse University said: “Mr. Beast is demonstrating his usual market savvy by moving into banking and digital assets at this time. Whether it is a good idea for people to be influenced in their choice of financial services by social media influencers, I personally would think not. The new opportunities for fraud and abuse risking people’s hard-earned money for speculative projects has consumer groups alarmed already. Still, Mr. Beast to protect his valuable brand, and maintain his influence, has incentives to ensure his banking and crypto app is a net positive for those who adopt it, instead of say a more boring app from a banking or tech industry giant.”
Simon Taylor, a fintech expert with 60,000 followers, wrote on X: “MrBeast has proven his ability to branch out into consumer goods. And why shouldn’t that empire grow? I could see this being very brand-aligned if it helps consumers have good outcomes. MrBeast’s content is all about making good things entertaining. Or can we make entertaining things create good outcomes?”
What Happens Next
The application is being processed and has not yet been assigned to an examiner, USPTO information shows.
MrBeast is also working on a novel with the author James Patterson, set to be released in 2026 by the publisher HarperCollins.
Update 10/16 9:05 ET: This story has been updated with additional information and comment from Lee McKnight.
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