Director Gary Freedman, adam&eveDDB Bring The Power Of Lloyds’ Banking App To A Daddy-and-Daughter Day
U.K. retail and commercial financial services provider Lloyds has launched its biggest-ever multi-channel campaign celebrating its refreshed and rebranded mobile banking app. The fully integrated campaign, created in partnership with creative agency adam&eveDDB, global brand consultancy Wolff Olins and media agency Zenith, brings together more than 500 different assets across the app, campaign executions, activations and digital strategy spanning AV, audio, outdoor, social, digital, influencer and gaming channels.
Part of the campaign is this “Daddy Daughter” :60 in which a father and daughter enjoy a day together–with papa using his credit card via the Lloyds app to pay for most everything his little girl desires, from an ice cream cone to a boat ride, costume apparel, a helium balloon, a movie and popcorn. It all adds up and that appears a bit concerning to dad as they enter a toy store together. It all changes, though, when he’s about to purchase a large stuffed animal and suddenly the charge card on his app is declined. The awkward moment melts away when the girl says that’s all right, dad, and she skips out of the store.
His smartphone then reveals a smart feature on his Lloyds app–being able to freeze and unfreeze your card in an instant. He unfreezes his credit card once they’ve left the store.
Directed by Gary Freedman via production company MJZ, the charmingly humorous spot reflects the gist of the overall “The Power to do it all” campaign that’s designed to show how Lloyds’ revitalized mobile banking app puts the power of finance in people’s hands–for everyday banking and beyond.
Credits
Client Lloyds Bank Agency adam&eveDDB, London Miranda Hipwell, CEO; Rick Brim, chief creative officer; Martin Beverley, chief strategy officer; Ant Nelson, Mike Sutherland, executive creative directors; Fraser Thomson, managing partner; Ted Heath, Paul Angus, Cali Oliver, Amber Casey, creative directors; Petrina Kilby, Holly Wormleighton, producers. Production Company MJZ Gary Freedman, director; Ray Leakey, producer; John Ebden, art director; Marek Filip, DP. Editorial The Assembly Rooms Adam Spivey, Eve Ashwell, editors. Postproduction Company 3 and The Framestore Jean Clement, colorist. Music Supervision Soundtree Music Sound Design 750mph Sam Ashwell, sound designer.
Tuesday, October 8, 2024
This year, amusement park-resort operator Six Flags is upping its Halloween game by releasing its first-ever short film called Tick. Tick. Tick. The five-minute horror film, created and produced by agency TMA, will run digitally on YouTube and the social media channels for five parks (Kings Island, Kings Dominion, Dorney Park, Valleyfair and Canada’s Wonderland). It targets teens and young adults, the heaviest visitors to theme parks during the Halloween season. The goal is to drive purchases of each park’s Gold season passes, offering unlimited visits and other benefits to passholders.
Directed by John Suits via production company Natural Selection, the film features a malevolent clown terrorizing four housemates. Much of the cast and crew, including the agency’s chief creative officer (Harris Wilkinson) and the director, brought deep experience in horror filmmaking to this project, which builds on the participating parks’ seasonal “Fear is Waiting” message. Only this time, that message carries more urgency: “Don’t keep fear waiting.”
“A visit to Six Flags is always an immersive experience–but at Halloween, participating parks turn that dial to 11,” said Wilkinson. “This film brings the tension and terror of the in-park experience home, and reminds fans not to keep fear waiting.”
Read More
MySHOOT Profiles
link
